The new Leica Camera AG headquarters complex at the Leitz Park in Wetzlar is another milestone in the history of the company. In February 2014, we completed our move to the ultra-modern manufacturing and administrative complex.
One of the exciting features of the new headquarters is that many parts of it are just waiting to be explored. You can delve deep into the history of Leica Camera AG, take a look behind the scenes of the legendary Leica factory concept and visit our constantly changing exhibitions.
World of Leica Experience
Leica has returned to Wetzlar, Germany’s home of optical engineering excellence, and warmly invites you to experience the Leica legend with all your senses at the new company headquarters in the Leitz Park. Just a 40-minute drive from Frankfurt, this fascinating theme park offers Leica enthusiasts, fans of photography and visitors from around the world exciting insights into the world of Leica. It is open to the public, is barrier-free and there’s no need to book in advance. The focus is on photography. The events programme at the Leitz Park offers exclusive exhibitions, talks and signings by internationally acclaimed photographers. In the new company building, visitors can look on as Leica products are manufactured and assembled. An exhibition of historical cameras, lenses and sport optics products, a Leica Galerie and a Leica Store, the works restaurant and a cafe are the perfect ingredients in making every visit to the Leitz Park a wonderful day out. Visit us today – we look forward to seeing you.
The fascination of pictures
At Leica, pictures are at the heart of everything we make and do. That’s why the Leica Galerie is one of the high points of any visit to the World of Leica. Let yourself be inspired and carried away by constantly changing exhibitions featuring exceptional works by famous photographers and artists.Learn more
More than a century of milestones
Explore the past and present of Leica and optical manufacturing with the ‘Made in Germany’ seal of quality. In this exhibition, visitors will find milestones in the history of Leica products, rarities and collectors’ pieces, as well as a permanent display of Leica Sport Optics products.Learn more
THE LEICA FACTORY
Take a look behind the scenes
Enjoy a view of our manufacturing and assembly facilities through one of the three panoramic windows. The Leica Factory manufactures lens elements, complete lenses and cameras. Touchscreens provide detailed information about the elaborate processes that go into the making of Leica cameras.
Take a unique journey through the history of Leica. A guided tour of the Leitz Park and the World of Leica Experience takes around 90 minutes and lets you both discover everything about the history of Leica and experience the art of its production. It is your opportunity to enjoy a personal introduction to the World of Leica and the creation of Leica products. To take a look behind the scenes of lens production, camera assembly and how binoculars are made, closer than ever before.
Prices and bookings
Admission to the World of Leica is completely free. We do, however, charge the following prices for guided tours of all areas:
Guided tours of the World of Leica
€ 6 per person
€ 3.50 per person
Children (6 years and under)
Group (minimum of 10 persons)
€3.50 per person
Maximum group size:
(*Children, teenagers up to the age of 16, schoolchildren, trainees, students, senior citizens, disabled persons – only on presentation of ID)
Guided factory tours are possible only by prior arrangement and can be booked in advance by sending an email to:
Discover what today’s Leica portfolio has to offer after an inspirational day in the fascinating World of Leica. Take a stroll around the Leica Store in Wetzlar and seize the opportunity to pick up our products and try them out. If you should need help or advice, our expert staff will be pleased to assist in any way they can.
THE LEICA CASINO AND CAFÉ LEITZ
Our works restaurant, Casino, is right next to the World of Leica Experience. The striking round form and unusual interior architecture are particularly distinctive features. Here, you can look forward to the pleasures of haute cuisine: in the morning, a lavish breakfast to start the day and, at lunchtime, a selection of freshly prepared dishes.
Our Café Leitz captivates its guests with a modern interior and an exclusive atmosphere. Relax and let the world pass you by with a selection of the best coffees and teas and a wide range of biscuits and cakes baked by our very own master confectioner. You can also enjoy the unique atmosphere of the Leitz Park with a view of the headquarters and the Leica Store.
Menu preview for the Casino Restaurant
Browse the current menu of the Leica Casino restaurant.
STAGE YOUR EVENT AT THE WORLD OF LEICA
An exclusive setting for your company celebrations, a conference or any other kind of event. In the World of Leica, you have an extremely varied choice of venues. Bright and inviting conference rooms with state-of-the-art multimedia technology, the fascinating World of Leica Experience, the exclusive Leitz Café and the spacious Leica Casino restaurant. Talk to us about what you have in mind. We can provide you with perfect solutions for everything from dining to accommodation. We would be pleased to receive your booking enquiries by email: firstname.lastname@example.org
THE WORLD OF LEICA EXPERIENCE
Mon. to Fri. 10.00 am to 8.00 pm, Saturday/Sunday 10.00 am to 6.00 pm.
We will gladly accept your inquiry by e-mail at email@example.com.
Mon. to Fri. from 10.00 am to 6:00 pm and Sat. from 10.00 am to 3.00 pm.
Mon. 10.00 am to 6.00 pm, Tue. to Fri. 9.00 am to 6.00 pm and Sat. 10.00 am to 5.00 pm
LEITZ-PARK PHOTO STUDIO
Have you ever wanted to shoot in a professional photographic studio? With high-specification equipment, professional lighting and a quiet, relaxed location, the Leitz-Park photo studio offers the perfect setting for creative projects.
Experience a photo shoot you’ll never forget – the results of which will speak for themselves. We would be pleased to receive your booking enquiries by email: firstname.lastname@example.org.
The professional studio equipment, which includes BRIESE lighting technology and a Bacht ceiling track system, has been selected with ultimate functionality in mind. This is the perfect environment to bring all your photographic ideas to life.
Designed particularly for photographers who have never worked in a studio, or had the opportunity to hire a studio of this kind, we are offering a trial shoot in our photo studio. The offer is also available as a one-on-one coaching session with an experienced photographer.
The Leica Archive lies at the heart of the Leica legend – the identity of the brand is founded on the collections kept in the archive.
On the occasion of the 100th anniversary of the Ur-Leica in 2014, the Leica Archive was re-founded and is now a central location at which the immense collection of historical and contemporary knowledge about, and relating to, Leica is gathered. The Leica Camera AG archive documents the history of the company and makes it available in the form of objects, documents, pictures and films. This ensures the preservation of historic knowledge handed down from numerous generations and sources, and makes it accessible for future use.
As the ‘memory’ of the organisation, the Leica Archive gathers together all important information with technical, commercial, social or cultural ties to Leica Camera AG. Everything that is worth preserving from the uniquely successful history of Leica is archived: from the beginnings of the company with the Leitz family at the helm until today. The key focus of the archive is the brand’s impressive product history.
The storehouse of knowledge and information collected and conserved in the Leica Archive is not only accessible to the specialised departments of the company, but also to collectors, journalists and researchers.
As the archive is still under construction, unfortunately a personal visit is not possible at present.